Having a local business or a shop and catering to local customers don’t always mean you can’t tap into the wealth of marketing instruments that larger, global corporations can use. There are plenty of ways you can still reach thousands of potential customers online. Local SEO has been a huge trend in the internet marketing industry. Aside from local SEO, there are also new means of marketing your business online. We are going to take a closer look at some of them in this article.
Getting Started with Local SEO
Unlike the conventional SEO practice, local SEO specifically targets viewers or potential customers in your area. There are a few simple things you can do to optimise your site for local SEO. You can start by adding your address and other local information to the pages. A good way of doing this is by adding a complete address and a phone number to the footer of your website.
You can then sign up for business pages and directories. Google Business Page is the perfect place to start, since having one means showing up on local searches and other Google services, including Google Maps. Customers can find you easily once you show up in Google Maps too.
Directories like Yelp and Facebook Businesses are also great for local SEO purposes. When the search is coming from your area, Google and other search engines will prioritize your site – and your business – in the search results.
User Reviews and Engagement
Once you sign up for directory entries and pages, you can start getting user reviews for the products or services you offer. A lot of businesses shy away from user reviews out of fear of getting a lot of bad ones. Reviews can affect a business greatly, but that doesn’t mean the impact has to be negative. In fact, you can always turn user reviews – good and bad – into marketing opportunities.
Sun Bingo does a great job in handling user reviews. The company actively rewards users who post genuine reviews on sites like Trust Pilot. When a user had a bad experience and writes a negative review, the company also handles the situation beautifully.
Instead of shying away from negative reviews, Sun Bingo take the time to approach disappointed users for some valuable product insights. Any issue is resolved quickly and improvements – based on the user’s suggestions – are implemented right away.
Upon seeing these improvements, over 90% of the users are more than willing to give the company a second chance. Not only that, Sun Bingo is getting a boost in credibility just from the way they handle bad reviews.
Going Social and Beyond
If you’re not on social media already, you’re missing out on a chance to connect with your customers as well as potential customers. Even as a local business, there are plenty of ways you can benefit from having a strong social media presence.
When you have an Instagram account, for instance, it is easy to let potential customers know more about your products and services through the use of beautiful visuals. Social media users react better to visual cues and the whole marketing effort will be much more effective.
You can also use social media beyond its actual boundaries. It is not unusual for brands and businesses to combine social media with offline campaigns. You can give a free cupcake or reward users who post about your business to their social media profiles while they are visiting your establishment. This seemingly simple campaign is actually very attractive in getting more walk-in traffic.
Good Products and Services
Sometimes, the best marketing tools are your products and services. When you have great products, customers will be more than happy to recommend them to others. Word-of-mouth marketing is as effective as it can be and it is very easy to garner the benefits too. You can focus on improving your products and providing customers with the best possible service. That’s it!
Marketing a local business and trying to attract customers doesn’t always mean distributing flyers and hosting a range of promotional offers. You can still use the internet to your advantage thanks to local SEO, user reviews and social media. Combined with word-of-mouth marketing, you’ll start seeing an increase in walk-in traffic and sales before you know it.