How Best to Choose Promotional Merchandise for Your Brand

Companies are constantly giving away free items to potential customers simply because of one reason: they understand that these promotional items are a great marketing and advertising scheme that gives a high return on investment both in the short and the long run. By understanding what your customers find practical, handy, and fun, you can truly get great brand and company recognition.

However, how do you ensure you choose the right gift for your target demographic? How do you entice interest whilst sticking to a budget? There are three things you need to keep in mind: usefulness, branding, and company profile. Here’s how best to choose promotional merchandise for your brand.


It’s arguably the most important property of the item that you give to the recipient: it has to be useful. If it isn’t, it won’t be used; and if it isn’t used, you simply won’t create a positive impression or be able to proclaim your message. When it comes to practicality and usefulness, think both in terms of weeks, but also on a longer term.

  • Short term – a dinner or snack coupon could make a big impact in the short term – so do disposable pens and similar items.
  • Long term – offer something that people will use more and more, for a longer time – think of umbrellas, shirts, USBs, magnets, and similar items.

Brand relevance

Your company has a certain brand and promotes a certain product. By giving something away that is immediately related to your brand, you ensure that the use of that product is immediately and directly associated with your brand. It also means that you have the opportunity to stand out as a leader and a prominent name within your industry.

If, for example, you are a hairdresser, a little bottle of shampoo or conditioner with your logo on it can make a big difference. Similarly, if you sell electronics, a USB drive may remind people who you are and what you stand for. Being able to distribute gifts that are relevant to your brand ensures you can be much more effective and get more brand recognition.

Company representation

The main message when it comes to company representation is: ensure quality. If you go cheap, the customer will associate this with your company. Give quality, and this will reflect on you.

It’s always a great idea to use free giveaways in your promotional and marketing campaigns – provided, of course, you choose the appropriate items (such as those from Make sure it serves as advertising and that the customer can clearly recognise the brand; that it represents the company, and (above all) is useful and fun for the recipient. It’s an excellent way to grow your customer base.